In 1895, Daniel Swarovskia visionary avant-garde of Bohemia, moved to the town of Wattens, in the Austrian Tyrol, with a machine recently invented for the carving and polished crystals for costume jewellery.
From the beginning that revolutionised the fashion world, Swarovski has grown to become the world leading producer of cut Crystal for fashion, jewellery and, more recently, lighting, architecture and interior design.
Today, the company, still family owned and directed by the fifth generation, reaches a worldwide, with about 26.100 employees and presence in more than 120 countries, with a turnover of 2,220 million euros in 2011.
Swarovski consists of two main business areas, one dedicated to the production and sale of elements of glass to the industrial sector and the other to the creation of finished products of design. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also been providing the sector of jewelry with genuine and synthetic precious stones carved accurately.
To show the underlying creativity at the heart of the company, the lines of accessories, jewellery and parts for the Swarovski home décor are sold through more than 2,200 stores in all major fashion capitals. Swarovski Crystal Society has about 325,000 members worldwide, enthusiasts of the famous figures of glass collectors. And in Wattens, Swarovski Kristallwelten, the multi-media Crystal Museum, was opened in 1995 as a celebration of the world of innovation and inspiration of Swarovski.