Niche Moder It was created from a need for honest and organic to fill a store empty with some inspiring lighting. We searched high and low and could not find anything decent, so we said: "Hey, let's do it ourselves."
Maria planned store and Jeremy took the weekend approaches from the East Village to Chinatown to pick up a random handful of electrical parts and bulbs of funky. After meeting with a glass blower in the streets of Soho, while in search of inspiration, Jeremy made a seemingly simple sketch but impossible to make glass. After a day of prototypes long in a study of glass in Brooklyn, pendant light modern yarn was born.
We never intended to sell lights, however. But then people kept persistently ask for them, Mary realized that niche would become the forerunner of modern lighting design more than a store design of the sale of goods of others. It is then when born Niche Modern.
Troy Hanson, the director of the international contemporary furniture fair in 2005, called us and said: 'Hey! Who is you? You must exhibit at the ICFF. "We were flattered. Troy suggested a small booth of 5 x 10 feet to begin modestly. But that's not really how Niche makes things.
Jeremy wanted to give body to the line and throw big, so 8 more products were designed in a day and a prototype of the next. We arrived at the ICFF with a handful of prototypes and a newly printed catalogue. Jeremy affectionately called this debut "smoke and mirrors". But when designers and architects began to arrive at our booth saying "where you have you been, that we have been waiting for you", we knew that we were right.