Pray Ito

Born in 1977, this iconoclastic artist became world famous in the late 1990s for hijacking the products of iconic and international brands, such as Vuitton, Apple, Nike and Bic, in 3D. Due to numerous publications in the press, fiction became reality when customers tried to purchase these imaginary products: orders flooded Ora Ito's website. These became the second digital work ever acquired by the National Funds for Contemporary Art (FNAC).

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